PlantBaby is a future-forward nutrition movement

At PlantBaby, we are developing a portfolio of clean-label, organic, plant-based foods and beverages to support families on the nutritional journey from infancy to adulthood.

Our Mission

PlantBaby launched in 2020 on a mission to nourish, inform and empower future generations with access to real food.

Thank you for joining us in the future-forward food movement.
Let's take back control of our food source and restore
the health of our planet.
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Our plant-based foods, beverages and formulas are designed to meet the highest nutritional standards. Our products are free from dairy, gluten, refined sugar, GMOs, preservatives, artificial and natural flavors, and glyphosate.


Together with our pediatric, nutrition and impact partners, we explore the nuances of nutrition and share resources to help inform your decisions.


We focus on organic ingredients and regenerative farming practices, to cultivate an awareness between people and planet and empower you to strengthen your connection to food and its source.

Meet the Team

Meet PlantBaby’s core team of innovators, change-makers and pediatricians, each heart-centered and driven experts in their fields coming together to benefit kids and the planet.

Lauren Abelin has dedicated her life to researching and developing human-centered solutions to problems impacting mental and physical wellbeing. Previously, she worked in the nonprofit sector as an emotional learning specialist, implementing programs in school districts which helped thousands of children develop stress management skills. Her 10+ years of experience in the field, in addition to her own healing journey managing a chronic illness, has inspired her to address the issue of toxicity in our food and the state of children’s health. She is committed to empowering others in their journey to attain mind body wisdom, adopt healthier lifestyles and live the most enriched lives possible.

Lauren Abelin

Alex Abelin is an innovative entrepreneur, perennial optimist and spirited connector. He has the unique ability to take big visions and bring them to life. He has founded three companies in diverse categories: PlantBaby in food & beverage; LQD WiFi in communications; LiquidTalent in technology. He spent over seven years working for Google, and two years for Verizon Smart Cities through its acquisition of LQD WiFi. He's a proud alumni of UC Berkeley, and has called California, New York and Hawaii home. As a new Dad, Alex is working harder and smarter than ever to make tomorrow's world better for his son's generation.

Alex Abelin

Andrew Schar is a multi-talented, out of the box thinker, who prides himself in his ability to problem solve in the fast-paced world of startups. As the first full-time employee and VP of Operations at Laird Superfood, he oversaw the growth of the company as it grew from 1 employee to 100. He did it all, from vertically integrating all aspects of operations to designing new manufacturing facilities, increasing efficiencies and gross margins, financial modeling and package design. Andrew is equal parts engineer and artist, allowing him to be versatile as a company grows. He has a broad understanding of all departments and how they work together. He and his wife have 3 children and are lifelong Oregonians.

Andrew Schar

Kiki Van Son is a storyteller and advertising expert who cares deeply about media literacy and digital wellbeing. Kiki was formerly the Digital Director at the Center for Humane Technology, supporting mass mobilization following the release of the Netflix documentary, “The Social Dilemma.” Previously, Kiki worked at McCann as a digital strategist. She left the corporate ad industry to research the impact of social media marketing on public and mental health at Glasgow Caledonian New York College, where she earned her MS in Business for Social Impact and Sustainability. She’s committed to reviving advertising practices with messaging principles that appeal to our highest selves.

Kiki Van Son

Rebecca Zimmermann is a communications specialist and Integrative Health Coach who is passionate about fostering meaningful and sustainable relationships between people, their food and lifestyle, and the planet. After earning a business degree from California Polytechnic State University, San Luis Obispo, Rebecca enrolled in the Institute of Integrative Nutrition to study holistic health, her passion. Previously, she was an Account Executive at Double Forte, a PR agency, where she handled media and influencer relations and content creation and strategy for clients in the food & beverage space. She’s eager to use her voice, words, and actions to inspire others and create a ripple effect of positive change in the world.

Rebecca Zimmermann

Paul Rawlins is an innovator and start-up entrepreneur. He is an unconventional thinker who loves to quickly solve problems with fresh and inventive solutions. He has over 30 years of experience in international trade and business development. As Senior Director of Business Development for Laird Superfood, he helped take the company from a start up to 45 million in revenue and took the company public in 5 years. He is great at building relationships and executing sales that drive revenue growth. He and his wife Shauna live in Oregon and have 4 children.

Paul Rawlins

Bekah Badilla is an artist, graphic designer and illustrator who currently resides in unceded Lenape Land, commonly known as Brooklyn, NY, splitting time with her home in Tlingit Land, commonly known as Juneau, Alaska. Bekah cares deeply about de-colonial creative and design justice—asking questions at the intersection of culture, race, gender, ancestral wisdom, earth and embodiment. She has received her BFA in Visual Art, worked six years in the design field and collaborated with clients from small businesses to Fortune 500 companies. She’s spent a good chunk of time traveling and exploring glaciers along the way. Bekah is currently doing street art, dancing hip-hop and having tons of fun guiding creative for PlantBaby and Kiki Milk.

Bekah Badilla

Erica Bassett is a Food Scientist who enjoys using her creativity and problem solving skills to develop innovative food products that contain easily recognizable ingredients and healthy nutrition to feed our world. She has worked in all aspects of the food manufacturing world developing new products, building Food Safety plans, handling operations, logistics and from plant-based, to freeze-dried to slaughter. She has worked in multiple start-up companies at different stages of growth and knows the value in going fast as well as when to slow down. She lives in Oregon and will be starting the ultimate adventure of parenthood with her first child due in August 2022.

Innovation & Food Safety
Erica Bassett

Casey is multi-talented with significant experience in CPG sales and operations. He served various roles in Sales, Marketing, and Operations at Laird Superfood, helping grow the company to 45 million in revenue. Casey has been known as a Swiss Army knife asset to any team he joins. Previously, Casey was deeply involved in the golf industry, both playing professionally and in golf management and operations for multiple facilities. Casey and his family reside in Central Oregon.

Casey King

Dr. Joel “Gator” Warsh is a board-certified Pediatrician in Los Angeles, California who specializes in Integrative Medicine. He grew up in Toronto, Canada and completed a Master’s Degree in Epidemiology and Community Health before earning his medical degree from Thomas Jefferson Medical College. Dr. Gator has published research in peer-reviewed journals on topics including childhood injuries, obesity and physical activity and has been featured in numerous documentaries, films, podcasts and articles. He is the founder and the host of the Raising Amazing Podcast.

Dr. Joel Gator Warsh, MD

Zach Bush MD is a physician specializing in internal medicine, endocrinology and hospice care. He is an internationally recognized educator and thought leader on the microbiome as it relates to health, disease, and food systems. Dr Zach founded *Seraphic Group and the non-profit Farmer’s Footprint to develop root-cause solutions for human and ecological health. His passion for education reaches across many disciplines, including topics such as the role of soil and water ecosystems in human genomics, immunity, and gut/brain health. His education has highlighted the need for a radical departure from chemical farming and pharmacy, and his ongoing efforts are providing a path for consumers, farmers, and mega-industries to work together for a healthy future for people and planet.

Zach Bush, MD

Vicki Kobliner MS RDN, CD-N is a Registered Dietitian/Nutritionist and owner of Holcare Nutrition. Vicki is passionate about helping children and families live vibrant lives using functional nutrition to maximize health, reduce disease risk and heal from chronic illness. She has a special interest in helping Mom's to be reduce the risk of chronic illness in their future children by optimizing nutrition and lifestyle from preconception through baby's first years. She is a contributing author to two books, has lectured nationally and internationally and acts a faculty for the Autism Research Institute and the Medical Academy of Pediatric Special Needs.

Registered Dietitian/Nutritionist
Vicki Kobliner, MS, RD, CDN

Our products

PlantBaby is developing an inspired portfolio of healthy foods and beverages that is plant-based, planet-forward, and pediatrician-approved.


Kiki Milk

PlantBaby’s launch product, Kiki Milk, is a delicious and nutritious plant-based milk made with organic ingredients and boosted with nourishing superfoods.


Toddler Milk

PlantBaby's Toddler Milk is a nutrient-dense, plant-based toddler milk made for ages 1 to 3.

Thank you for joining us in the future-forward food movement. Let's take back control of our food source and restore the health of our planet.
Oops! Something went wrong while submitting the form.

Our Partners

We're proud to partner with Farmer's Footprint and Planet FWD, two organizations committed to building a healthier Planet Earth.

The PlantBaby Way

We believe real food is fuel, and homegrown food is the best fuel. But when you're busy, (as most of us are), sometimes you need a delicious, healthy, and wholesome option that you can rely on. This is where we come in.

All of our PlantBaby products are clean-label, diligently tested and sourced exclusively from organic, climate-friendly whole foods. Our foods and beverages are innovated with a lot of love and care, and designed with professional expertise. From our home to yours, we’re honored to be on this journey with you.

Learn MORE →


Our resources are meant to offer sound and comprehensive perspectives on health and nutrition.

Thank you for joining us in the future-forward food movement.
Let's take back control of our food source and restore
the health of our planet.
Oops! Something went wrong while submitting the form.

Recent Articles from the Kiki Blog

Does my child really need milk, and if so, which should I choose?
What makes Kiki Milk safe for kids?
Why we chose not to synthetically fortify.

Brands we love

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non-toxic cleaning products
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grow your own food

Our Story

PlantBaby Co-Founders, Lauren and Alex Abelin, lovingly welcomed their son Alakai into the world in November 2019. When Alakai was 6 months old, Lauren and Alex needed to find an infant formula supplement.

After extensive research and investigation, they simply could not find a suitable plant-based, soy-free and dairy-free option. As new parents, they got frustrated. As entrepreneurs, they became curious. The facts and trends they uncovered through their research process into the state of formulas, foods and beverages for children was unsettling. Simply put, the health of our future generation is at risk. One in four children have a chronic health condition, and one in six are obese. Unwilling to accept the current state of affairs, they rolled up their sleeves and got to work. PlantBaby is their vehicle to make positive change for the health and wellbeing of children everywhere.

Thank you for joining us in the future-forward food movement.
Let's take back control of our food source and restore
the health of our planet.
Oops! Something went wrong while submitting the form.

What makes PlantBaby different from other plant-based companies?

We design products with families and kids’ developmental needs in mind, by working with pediatricians and nutritionists on formulation. We only use organic ingredients and go above and beyond to test for glyphosate. We’re not anti-meat nor anti-dairy.

How can I contact PlantBaby? 

Drop us a line at