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PlantBaby is a future-forward nutrition movement

At PlantBaby, we are developing a portfolio of clean-label, organic, plant-based foods and beverages to support families on the nutritional journey from infancy to adulthood.

Our Mission

PlantBaby launched in 2020 on a mission to nourish, inform and empower future generations with access to real food.

Thank you for joining us in the future-forward food movement.
Let's take back control of our food source and restore
the health of our planet.
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NOURISH

Our plant-based foods, beverages and formulas are designed to meet the highest nutritional standards. Our products are free from dairy, gluten, refined sugar, GMOs, preservatives, artificial and natural flavors, and glyphosate.

INFORM

Together with our pediatric, nutrition and impact partners, we explore the nuances of nutrition and share resources to help inform your decisions.

EMPOWER

We focus on organic ingredients and regenerative farming practices, to cultivate an awareness between people and planet and empower you to strengthen your connection to food and its source.

Meet the Team

Meet PlantBaby’s core team of innovators, change-makers and pediatricians, each heart-centered and driven experts in their fields coming together to benefit kids and the planet.

Lauren Abelin has dedicated her life to researching and developing human-centered solutions to problems impacting mental and physical wellbeing. Previously, she worked in the nonprofit sector as an emotional learning specialist, implementing programs in school districts which helped thousands of children develop stress management skills. Her 10+ years of experience in the field, in addition to her own healing journey managing a chronic illness, has inspired her to address the issue of toxicity in our food and the state of children’s health. She is committed to empowering others in their journey to attain mind body wisdom, adopt healthier lifestyles and live the most enriched lives possible.

Co-Founder
Lauren Abelin

Alex Abelin is an innovative entrepreneur, perennial optimist and spirited connector. He has the unique ability to take big visions and bring them to life. He has founded three companies in diverse categories: PlantBaby in food & beverage; LQD WiFi in communications; LiquidTalent in technology. He spent over seven years working for Google, and two years for Verizon Smart Cities through its acquisition of LQD WiFi. He's a proud alumni of UC Berkeley, and has called California, New York and Hawaii home. As a new Dad, Alex is working harder and smarter than ever to make tomorrow's world better for his son's generation.

Co-Founder
Alex Abelin

Dr. Joel “Gator” Warsh is a board-certified Pediatrician in Los Angeles, California who specializes in Integrative Medicine. He grew up in Toronto, Canada and completed a Master’s Degree in Epidemiology and Community Health before earning his medical degree from Thomas Jefferson Medical College. Dr. Gator has published research in peer-reviewed journals on topics including childhood injuries, obesity and physical activity and has been featured in numerous documentaries, films, podcasts and articles. He is the founder IntegrativePediatrics.com and the host of the Raising Amazing Podcast.

Pediatrician
Dr. Joel Gator Warsh, MD

Andrew Schar is a multi-talented, out of the box thinker, who prides himself in his ability to problem solve in the fast-paced world of startups. As the first full-time employee and VP of Operations at Laird Superfood, he oversaw the growth of the company as it grew from 1 employee to 100. He did it all, from vertically integrating all aspects of operations to designing new manufacturing facilities, increasing efficiencies and gross margins, financial modeling and package design. Andrew is equal parts engineer and artist, allowing him to be versatile as a company grows. He has a broad understanding of all departments and how they work together. He and his wife have 3 children and are lifelong Oregonians.

Operations
Andrew Schar

Kiki Van Son is a storyteller and advertising expert who cares deeply about media literacy and digital wellbeing. Kiki was formerly the Digital Director at the Center for Humane Technology, supporting mass mobilization following the release of the Netflix documentary, “The Social Dilemma.” Previously, Kiki worked at McCann as a digital strategist. She left the corporate ad industry to research the impact of social media marketing on public and mental health at Glasgow Caledonian New York College, where she earned her MS in Business for Social Impact and Sustainability. She’s committed to reviving advertising practices with messaging principles that appeal to our highest selves.

Marketing
Kiki Van Son

Vicki Kobliner MS RDN, CD-N is a Registered Dietitian/Nutritionist and owner of Holcare Nutrition. Vicki is passionate about helping children and families live vibrant lives using functional nutrition to maximize health, reduce disease risk and heal from chronic illness. She has a special interest in helping Mom's to be reduce the risk of chronic illness in their future children by optimizing nutrition and lifestyle from preconception through baby's first years. She is a contributing author to two books, has lectured nationally and internationally and acts a faculty for the Autism Research Institute and the Medical Academy of Pediatric Special Needs.

Registered Dietitian/Nutritionist
Vicki Kobliner MS RDN, CD-N

Rebecca Zimmermann is a communications specialist and Integrative Health Coach who is passionate about fostering meaningful and sustainable relationships between people, their food and lifestyle, and the planet. After earning a business degree from California Polytechnic State University, San Luis Obispo, Rebecca enrolled in the Institute of Integrative Nutrition to study holistic health, her passion. Previously, she was an Account Executive at Double Forte, a PR agency, where she handled media and influencer relations and content creation and strategy for clients in the food & beverage space. She’s eager to use her voice, words, and actions to inspire others and create a ripple effect of positive change in the world.

Communications
Rebecca Zimmermann

Our products

PlantBaby is developing an inspired portfolio of healthy foods and beverages that is plant-based, planet-forward, and pediatrician-approved.

• AVAILABLE NOW

Kiki Milk

PlantBaby’s launch product, Kiki Milk, is a delicious and nutritious plant-based milk made with organic ingredients and boosted with nourishing superfoods.

• IN DEVELOPMENT

Toddler Milk

PlantBaby's Toddler Milk is a nutrient-dense, plant-based toddler milk made for ages 1 to 3.

Thank you for joining us in the future-forward food movement. Let's take back control of our food source and restore the health of our planet.
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Our Partners

We're proud to partner with Farmer's Footprint and Planet FWD, two organizations committed to building a healthier Planet Earth.

The PlantBaby Way

We believe real food is fuel, and homegrown food is the best fuel. But when you're busy, (as most of us are), sometimes you need a delicious, healthy, and wholesome option that you can rely on. This is where we come in.

All of our PlantBaby products are clean-label, diligently tested and sourced exclusively from organic, climate-friendly whole foods. Our foods and beverages are innovated with a lot of love and care, and designed with professional expertise. From our home to yours, we’re honored to be on this journey with you.

Learn MORE →

Resources

Our resources are meant to offer sound and comprehensive perspectives on health and nutrition.

Thank you for joining us in the future-forward food movement.
Let's take back control of our food source and restore
the health of our planet.
Oops! Something went wrong while submitting the form.

Recent Articles from the Kiki Blog

Does my child really need milk, and if so, which should I choose?
What makes Kiki Milk safe for kids?
Why we chose not to synthetically fortify.

Brands we love

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non-toxic cleaning products
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ORGANIC GARDENING

Our Story

PlantBaby Co-Founders, Lauren and Alex Abelin, lovingly welcomed their son Alakai into the world in November 2019. When Alakai was 6 months old, Lauren and Alex needed to find an infant formula supplement.

After extensive research and investigation, they simply could not find a suitable plant-based, soy-free and dairy-free option. As new parents, they got frustrated. As entrepreneurs, they became curious. The facts and trends they uncovered through their research process into the state of formulas, foods and beverages for children was unsettling. Simply put, the health of our future generation is at risk. One in four children have a chronic health condition, and one in six are obese. Unwilling to accept the current state of affairs, they rolled up their sleeves and got to work. PlantBaby is their vehicle to make positive change for the health and wellbeing of children everywhere.

Thank you for joining us in the future-forward food movement.
Let's take back control of our food source and restore
the health of our planet.
Oops! Something went wrong while submitting the form.

What makes PlantBaby different from other plant-based companies?

We design products with families and kids’ developmental needs in mind, by working with pediatricians and nutritionists on formulation. We only use organic ingredients and go above and beyond to test for glyphosate. We’re not anti-meat nor anti-dairy.

How can I contact PlantBaby? 

Drop us a line at hello@plantbaby.co.